SaaS Playbooks
B2B SaaS Security Pages Buyers Trust
What a B2B SaaS security page needs to win buyer trust: the sections enterprise buyers look for, what to write before you have SOC 2, and what to avoid.
All writing
Archive
45 articles and counting.
Monetization
Status Pages as a Trust Signal
Why a status page builds buyer trust for a bootstrapped SaaS: what to put on it, how to handle incidents honestly, and the cheap way to run one solo.
Distribution
Technical Docs That Actually Sell
How technical documentation drives SaaS sales: docs as marketing, the Diataxis structure, quickstarts that convert, and docs that rank in search.
Dev Tools
API Pricing Models for Small SaaS Teams
API pricing models explained: per-request, tiered, credit-based, and hybrid. How a small SaaS team picks a metric, sets limits, and avoids bill shock.
Founder Systems
Open Source to SaaS: The Conversion Playbook
How to turn an open-source project into SaaS revenue: the open-core line, what to charge for, hosting vs features, and the model that converts.
SaaS Playbooks
Developer Tool Pricing: A Practical Guide
How to price a developer tool: per-seat vs usage vs hybrid, where to put the free tier, and how to price for engineers who hate opaque pricing.
Monetization
How to Turn a Service Into SaaS
How to turn a service business into SaaS: productize what you already do by hand, find the repeatable core, and climb the ladder to self-serve software.
Distribution
Product Hunt Launch Checklist for SaaS
A practical Product Hunt launch checklist for SaaS founders: what to do before launch day, during the 24 hours, and after, to get a real result.
Dev Tools
Founder-Led Sales for Technical Builders
Founder-led sales for technical founders who hate selling: how to find buyers, run honest sales conversations, demo, and close without a sales team.
Founder Systems
SaaS Onboarding Emails That Reduce Churn
A SaaS onboarding email sequence that reduces churn: which emails to send, when to trigger them, and what each one should make the user do.
SaaS Playbooks
How to Pre-Sell a B2B SaaS
How to pre-sell a B2B SaaS before you build it: the offer, letters of intent, deposits, and paid pilots that prove demand and fund the work.
Monetization
AI Workflows for Solo SaaS Founders
Practical AI workflows a solo SaaS founder actually uses: where AI earns its place across building, support, and content, and where it does not.