Dev Tools
SaaS Pricing Tiers: A Founder's Guide
How to design SaaS pricing tiers as a bootstrapped founder: why three tiers, how to price the middle one first, and how to pick a value metric buyers trust.
All writing
Archive
5 articles and counting.
Distribution
Free Trial vs Freemium: Which Converts Better?
Free trial vs freemium for bootstrapped SaaS: which converts better, what each model really optimizes for, the reverse trial, and a decision tree to pick yours.
Monetization
Break-Even MRR: The Metric Founders Ignore
Break-even MRR is the revenue that covers your real costs, including you. How to calculate both break-even lines, find ramen profitability, and read your runway.
SaaS Playbooks
How to Validate a SaaS Idea Before Coding
SaaS idea validation without writing code: the 5-conversation test, how to pre-sell software that doesn't exist, and a scorecard for when to build or walk.
Founder Systems
Finding Your First Paying SaaS Customer
Where the first paying SaaS customer actually comes from: a by-hand sourcing map, the concierge close, and the exact script for asking someone to pay.