Dev Tools
The Single-VPS SaaS Playbook
When one server is enough: how to run a bootstrapped SaaS on a single VPS, what to put on it, when to split, and how to sleep at night doing it.
All writing
Archive
45 articles and counting.
Founder Systems
How to Form a US LLC as a Non-Resident
How to form a US LLC as a non-resident founder: Doola vs Stripe Atlas vs Firstbase, getting an EIN without an SSN, and the gotchas nobody warns you about.
SaaS Playbooks
US Business Banking for Non-US Founders
US business banking for non-US founders: why Mercury often won't work, how Relay and Payoneer compare, and how money actually flows back home.
Monetization
Customer Success for Solo Founders
Customer success for solo founders: a proactive, high-touch low-volume system to drive activation, reduce churn, and expand accounts without a CS team.
Distribution
The Productized Service Playbook
A productized service turns custom work into a fixed-scope, fixed-price offer. How to package, price, and run one, and when to graduate it to SaaS.
Dev Tools
How to Write SaaS Case Studies That Sell
How to write SaaS case studies that convert: the structure that sells, how to get them with few customers, and how to stay honest without fake numbers.
Founder Systems
Referral Loops for SaaS: When They Actually Work
An honest look at referral loops for SaaS: where they genuinely work, why they backfire for most bootstrappers, and what to do instead of bolting one on.
SaaS Playbooks
The Solo-Founder Customer Support Playbook
A customer support playbook for solo founders: the channels to run, response-time targets, cheap tooling, and how to turn support into product insight.
Monetization
The Bootstrapped Founder Metrics Dashboard
The SaaS metrics a bootstrapped founder should track, defined: MRR, churn, ARPU, LTV, CAC, payback, NRR, and quick ratio, plus how to assemble them.
Distribution
Micro-SaaS Ideas Hidden in Workflow Pain
How to find micro-SaaS ideas in everyday workflow pain: where to look, the questions that surface real problems, and how to filter ideas worth building.
Dev Tools
Landing Page Demand Tests for SaaS
How to run a landing page demand test for a SaaS idea: what to put on the page, which signal counts as real demand, and how to read the result honestly.
Founder Systems
How to Build a SaaS Demo Video
How to build a SaaS demo video that converts: the 90-second structure, what to show, recording setup for solo founders, and where to put it.