Distribution
How to Use Decision Logs as a Founder
A founder decision log fights hindsight bias and speeds future calls. What to capture, a reusable template, and how to review decisions over time.
All writing
Archive
45 articles and counting.
Dev Tools
Founder Dashboards: What to Track Weekly
The handful of numbers a bootstrapped founder should track weekly, why fewer metrics beat more, and how to build a one-screen dashboard cheaply.
Founder Systems
A Weekly Review for Technical Founders
A weekly review built for solo technical founders: the exact questions to ask, what to track, how to run it in under an hour, and a reusable template.
SaaS Playbooks
The Solo Founder Operating System
The real operating system one solo founder runs to ship multiple SaaS products: the capture, build, ship, and review loops, and the tools that matter.
Monetization
Break-Even MRR: The Metric Founders Ignore
Break-even MRR is the revenue that covers your real costs, including you. How to calculate both lines, find ramen profitability, and read your runway.
Distribution
Free Trial vs Freemium: Which Converts Better?
Free trial vs freemium for bootstrapped SaaS: which converts better, what each model optimizes for, the reverse trial, and a decision tree to choose.
Dev Tools
SaaS Pricing Tiers: A Founder's Guide
How to design SaaS pricing tiers as a bootstrapped founder: why three tiers, price the middle one first, and how to pick the right value metric.
Founder Systems
Finding Your First Paying SaaS Customer
Where the first paying SaaS customer actually comes from: a by-hand sourcing map, the concierge close, and the exact script for asking someone to pay.
SaaS Playbooks
How to Validate a SaaS Idea Before Coding
SaaS idea validation without writing code: the 5-conversation test, how to pre-sell software that doesn't exist, and a scorecard for when to build or walk.